econorm® manhole system
Customer benefits - established brand, rising sales figures
sam. is responsible for realising all marketing of a licence system for concrete manhole structures on the German market. PR work is a core element of the econorm marketing strategy, which established the econorm® brand in 3 steps in a stagnating market. The number of units sold doubled from 2004 to 2013.
Step 1 – creating recognition for the econorm® Shaft System as a brand in the relevant target groups, such as civil engineering firms, waste water treatment firms and municipal authorities.
Step 2 – using press reports at the expert level to establish econorm® as the technical benchmark for shaft systems.
Step 3 – a campaign to expand the brand recognition from Step 1 and 2 and to communicate the aspects of sustainability and environment.
Other media services:
Budgeting marketing strategy
Hosting, website with TYPO3 , SEO - www.schachtsystem.de
Image video http://www.youtube.com/watch?v=N0YM1xFHsAA&feature=plcp